Online Political Ads Increasingly Effective

"Political candidates increasingly are turning to Internet political ads to help them stand out from the crowd, personalize their message and boost their fund raising -- at a fraction of the cost of traditional radio and television ads," according to Stateline.org.

"Pioneered during Jesse Ventura’s successful gubernatorial bid in Minnesota and Howard Dean’s unsuccessful run for the Democratic presidential nomination two years ago, campaign Web sites have evolved into a means of raising money, communicating with supporters and organizing activities cheaply and quickly. Now, they’re quickly becoming tangible expressions of the candidate’s personality and an avenue for visual media."